How did that whole idea come together, and what makes it so different from your, your regular sponge cakes?

Right.

Um, so the idea behind the bingsoo cake, I mean, this is really a creation from our R&D team as well as our marketing team, um, which is really great.

What we try to do is to, um, bingsoo is traditionally Korean, and what people look for in the bingsoo typically is it is very, um, attractive colors, it is very, uh, refreshing, um, and there's that element of, like, um, discovery as well.

There's, like, multi-layers of things that you can actually discover all the way when you eat from the top to the bottom.

So what we try to do is to recreate that, um, experience when you will eat a bingsoo.

And one- once you put into a cake, we need to make sure that it is light, it is airy, that we have multi-layer discovery.

Still going strong, right? [laughs]