Let's spend a little time with Han now as he explains to us why he pivoted from making clothes for high street brands to launching his own label, making the very finest jeans.

Then, uh, in 2004, four or five years later, again, my customers, they said, "Turkey's expensive.

Competition is fierce.

Can you produce it in China?" I said, "Okay." So I went to China, Hong Kong.

We created a sourcing office there.

So for two years, I was flying in and out of China for every other eight weeks, I would say, and staying three weeks, four weeks at a time.

Also, I had a young family.

Was there that moment or was it a more gradual kind of-