
Haley Raymond
PR strategist and publicist who helps entrepreneurs and creators amplify their stories through media placement, podcast outreach, and strategic communications.
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Jul 22, 2026
Becoming "The Expert" in Your Niche
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Preston LeeHOST
Haley, what comes to mind for you when you hear Andre's question? What do you think?

Haley RaymondGUEST
And I think that is something that can, it seems fairly simple, but it can be difficult for people.

Haley RaymondGUEST
I would say, and I'm probably going to say this for every answer, but if you think about who you want to talk to, so who is your audience? Who are you going to? So say you want to talk to wedding planners, where do they hang out? So I think kind of Or, you know, say you want to talk to health care providers, like what conferences are they going to? I do think so, you know, for speaking, for example, if it's a conference where your main audience will hang out, that's a place to do it.

Haley RaymondGUEST
I do think what works for a lot of people starting out and kind of experimenting is social media.

Haley RaymondGUEST
I know personally for myself, I have found I've gotten most of my clients, I would say via LinkedIn.

Haley RaymondGUEST
So I think from a thought leadership perspective, that tends to be the main hub.
11 MINS LATER