So tell us a little about why you believe that is true.

Well, I think that, uh, th- first all, first of all, I would like to differentiate what's going on in the US versus what's going on in the rest of the world.

Uh, if you look at, you know, Europe, uh, even if you look at, um, China, uh, it's, it's really interesting, or Asia, around, um, communication of commitments is very different in those parts of the world.

So of course there's a, there's a political factor in the US as to why that has, uh, has happened.

But I, I just returned from Climate Week and, uh, in New York, uh, alongside the UN General Assembly, and it was fascinating to be, uh, sharing stages with heads of sustainability for some of the largest brands in the US, including, you know, Amazon and IKEA and Unilever, um, and all of these companies were all talking about the incredible investments that they're making in regenerative supply chain, in, uh, the ways that they're, uh, taking care of their people around innovation, around their governance, all, um, all factors of, um, of, of how they take care of their stakeholders and creating a bigger public benefit.

But the guise that they're using for that, uh, and the reason they're driving towards that is really a risk management strategy.

They're not talking about it, but they're viewing it workforce risk or supply chain risk.

You, you, you, you definitely, definitely do