Hahnenkamm ski

They're comparable to U.S. football or basketball stars.

There are legendary ski races like the Hanukkah and Kitzbühel that brings out 90,000 fans.

And the U.S. and ski and snowboard culture doesn't come close to this.

Maybe now we've got a little bit more so with stars like Michaela Schifrin and everyone watching her get to 110, 111 World Cup wins and Lindsay Vaughn coming back from her amazing comeback story at like 41 years of age.