Guts UK

I mean, but thankfully, again, there are... sort of movements towards that.

I mean, there's some really good charities over here like Guts UK.

I mean, they do a lot of promotional material around that, around trying to get people to talk about bowels more and try and make it sort of more, you know, not everyday conversation, but at least make it a little bit more normal, I guess.

Not a stigma to it.