Guggenheim Museum Bilbao

And it's a place that I think we do not have so many controls, and it's a place that appears so deeply from our own personal memories of life.

His projects have transformed spaces, including the Museum of Modern Art, which is where I first saw the work, Walt Disney Concert Hall, the Serpentine Gallery, and the Guggenheim Museum in Bilbao.

And now in Los Angeles, he has co-founded Dataland, the world's first museum of AI arts.

I went there yesterday, and we'll talk about it today.

You've moved from making work for museums to creating a museum yourself, and I, I'm curious what you feel museums weren't able to do that made you wanna build one.

And maybe that's not even the right question, but as a person who's built museums, I'm curious about that.

So I think it's literally, I will say before MoMA and Guggenheim and Pompeii, this is incredible, and Serpentine, these exhibitions make a huge impact.

All these exhibitions, we are so grateful that create a very positive impact in their own worlds.

I'm, I'm trying my best.

I went to the Guggenheim Museum in Bilbao-

Mm-hmm

... uh, this weekend and, um, they had an exhibition or they had a retrospective of, uh, Jasper Johns' work.

It's quite nice.

The bus drives you past the Guggenheim Museum there, which is a beautiful building, and they drop you off right in the center beside these lovely gardens, and then you can go and explore.

But [laughs] we were so hot.

We walked around, went into a few little shops, walked around the gardens and admired them, and then were probably back on the bus about an hour later, um, because it was too hot to wander.

first is what I would call institutional brand licensing, this is when an existing museum authorizes another institution to use its name and identity to create a new museum.

The Guggenheim Bilbao and the Louvre Abu Dhabi are probably the best-known examples.

These are exceptional agreements involving world famous institutions, very long partnerships, and of course, sophisticated and legal and financial arrangements.

But this is only one form of licensing and indeed concerns relatively few museums.

it was great i mean we went to bilbao and i there was another guy who played the policeman in the first episode and he and i were staying in this big posh hotel in the middle of bilbao and we had a great time because they brought us in for costume for wardrobe on the monday but i wasn't filming until the wednesday so we had monday and then we had a day off and then we had then i was filming so it was bilbao so we went out on the monday night and did a lot of um pinchos and wine and got very drunk, which fortunately was okay because we had the whole of the next day off.

We did the Guggenheim with very bad hangovers.

I've always found the smaller parts the most fun.

Yeah, absolutely.

So when I got off the boat, then the first place I went to was to Bilbao.

And I was so impressed because, you know, the Guggenheim, everyone knows it's what put the city on the map.

But it had a lot to live up to and it totally was... way better than I even imagined it could be like how unbelievably stunning but what really what I loved about it was there's a right in the middle of the city lined up to all the streets so you're looking anytime you're in these narrow streets you can always see it off in the distance That's what made it for me.

Like the juxtaposition

Gehry building in-

This is the Guggenheim Muse-

The Gug- Guggenheim Museum in-

In Spain

...

Take a look at this if you can come in.

J- tell me exactly what this illustrates for you.

Well, like the Guggenheim in New York, of course.

From Galicia, we continue along Spain's northern coast to Getso, the cruise port for our visit to Bilbao.

And there, one building becomes the clear focus of the day, the extraordinary Guggenheim Museum.

For me, the most fascinating part will not necessarily be the art inside, but the architecture of the museum itself, with its titanium surfaces, sweeping curves, and constantly changing perspectives.

After Spain, MSC Magnifica returns to France.

it's a museum.

It's the Guggenheim.

Yeah, it's the Guggenheim.

I'm not saying I'll stick it on the Guggenheim.

I'll get arrested for that.

Yeah, yeah, yeah.