Growth–share matrix

I want to sound the alarm on a massive exam trap right here.

If you are asked to analyze strategic drivers using the BCG Matrix, you must stay inside the internal environment.

Yes.

Do not rerun module two.

STEEPLE and Five Forces are external tools.

If the question asks for internal strategic drivers, you must focus entirely on the organization's internal response.

You look at their specific product portfolio using the BCG Matrix.

You look at whether they are organized internally for low cost or differentiation.

So was there a – when you saw this stuff from what Bain had done, did you immediately think, oh, I can do this, or did it take a bit of a moment for the penny to drop?

It's sort of, well, I'd use the Boston matrix, which is probably wrong.

It's just a two by two matrix.

It's like having done the sentiment for one company, basically what I did was say, from that one company, instead of building sentiment for them, go and find me their nearest 10 competitors.

Remiss of me, we all just explained what's in your two-by-two grid.

Can you just briefly explain

that? Yeah, it's actually very similar to, if not similar, it's, you know, we all know the Boston Matrix, but Boston Matrix has a certain purpose of identifying, like, your cash cows and your laggards.

And all I've done is be able to take the same thing and say, taking buyer confidence on one axis, and I'm looking out on the screen now, and then the other axis being, you know, sort of that presence day one, and then being able to understand who's got the strongest position.