WPP Media
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Search complete. 19 mentions across 14 episodes found for "WPP Media".
Sep 18, 2026
Cynthia LittletonHOST
We'll feature a few of our sessions from the day as strictly business episodes in the coming weeks, and we'll start here with my conversation about the future of media buying and brand partnerships.
Cynthia LittletonHOST
Nancy Hall, U.S. CEO of WPP Media.
Cynthia LittletonHOST
and Tom McKenna, Global Head of Media Operations and Business Development for Audible, discuss how they're working together in new ways to position the Audible brand in various cultural lanes.
Cynthia LittletonHOST
It's an interesting glimpse of the art and science of placing media bets.
Cynthia LittletonHOST
Before we hear from Hall and McKenna, I chop it up about all that was discussed on stage at our event with Corbin Bolas, Variety's AI beat reporter.
Cynthia LittletonHOST
He has some sharp observations about how the AI conversation is changing in Hollywood.
Cynthia LittletonHOST
And that's followed by my conversation with WPP Media's Nancy Hall and Audible's Tom McKenna.
Cynthia LittletonHOST
Corbin Bolas, it's the end of a long day for both of us.
speaker_0HOST
So Chief Executive Cindy Rose is picking battles.
speaker_0HOST
The piece still cites a $100 million whistleblower suit from a former Group M executive alleging a hidden rebate scheme, a securities class action over disclosures by Rose's predecessors, and a WPP open platform that, in that account, has yet to become a working operating model.
speaker_0HOST
Some agency-side practitioners read the run of no-pitch appointments as the real signal, with advertisers buying an assembled data and capabilities stack rather than a campaign vision.
speaker_0HOST
Now, a few more headlines moving the trade today.
Orlando WoodHOST
The numbers say that the old advertising machine is under pressure.
Orlando WoodHOST
In the first half of 2026, the jewel in their crown, WPP Media, declined 5.4%.
Orlando WoodHOST
WPP Creative declined 4.9%, and revenue-less passthrough costs across media, creative, and production fell 4.7%.
Orlando WoodHOST
What was the odd one out? WPP Production grew 1.6%.
David IndoHOST
So Coca-Cola had put their global business up for review.
David IndoHOST
They're two big incumbent agencies, Publicis that looks after the North American business and WPP Media that looked after the business pretty much everywhere else apart from Japan, pitted against each other.
David IndoHOST
And the prize was global consolidation.
David IndoHOST
So global power of the Coca-Cola business.
speaker_0HOST
A recurring point from those who draft these agreements is that usage scope is left undefined at the offer stage, which is where the confusion starts.
speaker_0HOST
Separately, Godrej Consumer Products has appointed WPP Media as global media agency partner for its international business, per The Daily Mirror, spanning Sri Lanka, Bangladesh, Nigeria, South Africa, Indonesia, Argentina, and Chile.
speaker_0HOST
That report says the appointment follows a three-month global pitch begun in March to consolidate media outside India under a single agency group, replacing agencies appointed market by market.
speaker_0HOST
Essence Mediacom, part of WPP Media, has held the India mandate since 2025, according to the same account, which quotes WPP global president Mark Patterson on combining scale with local relevance.
speaker_0HOST
Multi-market consolidations of this shape are the clearest read available on where media reviews are landing.
speaker_0HOST
Chatter around the mandate leans toward reading it against the advertiser's recent investor messaging, with some framing the move as cost and control discipline paired with a stated shift of spend toward digital rather than growth investment.
David IndoHOST
..... without a tendering process, without a competitive tendering process.
David IndoHOST
Uh, and as part of that process, they have encouraged Publicis Groupe to withdraw themselves from the competitive tender that they were in against WPP Media to win the Coca-Cola business.
Tom DenfordHOST
Yeah.
David IndoHOST
So fetching Coca-Cola.
speaker_0HOST
Now, a few more headlines moving the trade today.
speaker_0HOST
Indian television reports Godrej Consumer Products has expanded its WPP media mandate across seven international markets, from Indonesia to Nigeria to Chile, after a three-month global pitch.
speaker_0HOST
Mumbrella reports Omnicom Media has lost Vanguard Australia from UM to independent PMG and Australian Unity from Initiative to Nun Media, both after pitch.
speaker_0HOST
And finally, across the category, Bernstein estimates Meta will pass Google Search in advertising revenue before the end of 2026.
GarethHOST
I did research.
GarethHOST
I know that from years ago because we used to work with Group M.
GarethHOST
But they're Massive, aren't they, Daniel? It's
Daniel HulmeGUEST
huge.
speaker_0HOST
Separately, Digiday marks one year of Cindy Rose as WPP's chief executive, with an assessment that the turnaround is underway, but far from certain.
speaker_0HOST
Following our earlier reporting on the Elevate28 restructure, that account has WPP Media winning just over $3 billion in new accounts by estimated media value two-thirds through the year, against $2.81 billion lost and retention at 43%, up from 16% last year.
speaker_0HOST
Headcount fell about 1,260 rolls in the first half to roughly 104,000, with more cuts expected.
speaker_0HOST
The argument turns on the commercial model, not the pitch room.
Matt WurstHOST
Are there any other places you worked at that are not just initials?
Adam PuchalskyGUEST
Yeah, but the last agency I was at was Wavemaker, which is now a part of just WPP Media.
Adam PuchalskyGUEST
So no, actually everything is initial based at this point.
Adam PuchalskyGUEST
But I got to where I am today as the president of Blink-489's brand studio because I realized there was a white space in the industry that needed to be solved for.
4 more episodes mention WPP Media.
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