Gross margin
34
MENTIONS
5
EPISODES
5
PODCASTS
Search complete. 34 mentions across 5 episodes found for "Gross margin".
Sep 15, 2026
Jen StecklyHOST
It's your responsibility to know.
Jen StecklyHOST
So even if you don't know your profit all the way to your bottom line, you absolutely need to know your gross margin, and you absolutely need to watch it on a regular and consistent basis.
Jen StecklyHOST
Can I talk about what gross margin is?
Brittini HostynHOST
Tell the ladies what gross margin is.
Brittini HostynHOST
[laughs]
Jen StecklyHOST
Okay.
Jen StecklyHOST
So your gross margin is your revenue less any cost associated with directly providing that revenue to your clients.
Jen StecklyHOST
So if you're a marketing agency, for example, your revenue would be the money coming in from your clients, and your direct costs would be the salaries you pay to your designers, the salary you pay to your social media people, and potentially, like, any of the, uh, amounts that you pay for Google Ads and things like that on behalf of your clients.
Dan AberhartHOST
two farms in the same area both growing canola one is sitting at 671 dollars an acre in gross margin the other one is sitting at 160. and if i told you how many acres each one farmed you still wouldn't know which one was which.
Dan AberhartHOST
Acres won't tell you, but the numbers don't lie.
Dan AberhartHOST
This is Know Your Numbers, Part 2, See Where You Stack Up, presented by MNP.
Dan AberhartHOST
We run these often.
Dan AberhartHOST
You will get notified so you will know and you can join and comment and share this with the person in your operation.
Dan AberhartHOST
Who can tell you the acres, the yield, and what the neighbors paid for rent, but they can't tell you the gross margin per acre.
Dan AberhartHOST
So you can know your yield.
Dan AberhartHOST
You can know your costs.
Stephen McLeanHOST
It doesn't tell you how much money you're making.
Stephen McLeanHOST
Now the second number you should know, and that is gross profit margin.
Stephen McLeanHOST
This is one of the most important numbers many small business owners don't monitor closely enough.
Stephen McLeanHOST
Now let's go through another example.
Stephen McLeanHOST
Now in this example, a direct cost is what you spent to create your products or deliver your services.
Stephen McLeanHOST
It does not include the administrative overhead.
Stephen McLeanHOST
Now, gross profit margin equals gross profit divided by revenue.
Stephen McLeanHOST
Let's go through that example.
Nico KarstikkoGUEST
...with early check-ins, late, late check-outs, where we, we use then agentic workflows, uh, to fully automate that experience and give you the answers right now if you're gonna check in early or, or, or check out late.
Nico KarstikkoGUEST
Um- So, um, so, so for us, on the one hand, it's creating efficiencies today, and that major efficiency, of course, is, uh, quality of consistency and the reduction of staff requirement at the building level, uh, which then, of course, affects our, our GOP margins and our, our, generally our margins in a very positive way, and we've been able to illustrate that to investors based on our historical prowess.
Nico KarstikkoGUEST
And then we elevate that experience on the other hand.
Nico KarstikkoGUEST
And so a lot of times this space with sort of technology-abled short stay rentals, um, it gets associated with low service or no service quality.
Jordan GauderGUEST
As you grow, you need more managers, more support, more technology.
Jordan GauderGUEST
And so our gross profit margins weren't scaling appropriately with size, and something that we watch very carefully here and always do to make sure that we can remunerate our, our clinicians and our staff appropriately, and offer a good service, but also that we charge appropriately, and making sure that we're also productive, and making sure that we don't over-hire where we don't need to, and ensure that everyone is meeting a certain productivity level to control our GP margin.
Jordan GauderGUEST
So gross profit margins, I feel is certainly past that $1 million revenue mark is really critical.
Jordan GauderGUEST
In fact, I would focus on how to increase that more than revenue, because you do that, that will provide the story for your bottom line.
Barry NguyenHOST
Interesting.