Grocery Outlet

We want to thank Dr.

Electric, Miss Etiquette, Diamond Jewelry and Loan, Hubalicious, Charmaine Peterson, The Planted Parlor, Bruce Van Vork, The Kopp Dental Group, Sierra Body Shop, Arroyo Grande Home and Garden, Doug McMillan, Kautz's Chevron, Elizabeth Head Insurance Services, Splash Cafe, Kevin's 76 Station, and Grocery Outlet in Arroyo Grande.

Thank you very much.

for helping to make this possible because we'd like to entertain and educate our listeners, which today they're really getting an education.

And so let's go ahead and get to it.

So today I was at Grocery Outlet or Gross Out.

A lot of us vegans call it affectionately.

And I noticed that they were selling... a Gardein roast for half price.

Like if I'm talking to a dozen people about a cool vegan egg recipe or about something that's important to me or about the vegan experience.

To me, that's important, too.

Or just community stuff like, hey, get those cheap roasts at the grocery outlet.

I just feel like it's important for all of us to just put content out there that helps people.

Welcome to The Array by Jacquard, the agentic enterprise platform that creates content that converts.

In today's episode, we're delighted to welcome Kevin L. Miller, a veteran marketing executive, former CMO of the Fresh Market and Grocery Outlet, and current advisory board member at Scrollmark.

Across a 35-year career, Kevin has led marketing for businesses including the Fresh Market, National Grocers, ABC Radio Networks, Pizza Hut Subway, Coca-Cola, and McDonald's.

He's helped lead major business turnarounds scaled loyalty programs, driven digital transformation and built marketing organizations where success was measured not simply in campaign metrics, but in sales, traffic, customer growth and enterprise value.

Data analytics, very important to the marketing function.

Customer segmentation, there's not like one monolithic customer.

There wasn't one monolithic customer for grocery outlet or the fresh market.

There were literally 10 or 15 different segmentations based on different customer needs.

Like we needed the meat, we needed chives, we needed canned tomatoes and we needed Guinness for the stew.

And so we were on our way to Rayleigh's and at the last second, Brett's like, let's go to grocery outlet instead.

I'm like, no, I'm like, we're not gonna get all these fresh ass, farmers market groceries and then get the rest of it at fucking grocery outlet nah fam and he's like yeah we're doing it and I'm like I'm gonna be I'm like I bet you they're not gonna have what you need I'm gonna be so annoyed if we get there and we don't we can't get what we need we have to go to another store Brett is the king like there's probably never been any time in life where we've gone to the store to cook something and Brett hasn't forgotten something and I have to go back and I was saying on the way there, he was like, oh, we need rising flower.

And then he's like, actually, I know.

I think we have some.

And building an app is probably going to be at the bottom of the list that'll never get done.

So anyways.

We get to grocery outlet.

You

can get these at Grocery Outlet.

I don't know if they have them this year, but I found these at Grocery Outlet usually for $1.99 or something.

Okay.

And you can carry it around on Halloween night.

And I want to get to your last one here before we have to say goodbye.

You've got grocery outlet.

I have to be honest.

I said to our producer, I wish we'd done this for Overlook Stocks because I'm not familiar with them.

I did ask, uh, Tates if he was familiar with peelable gummies, and he said yes, and that they're not that good.

He's bought them at Grocery Outlet before.

Uh, uh, Acots D said almost exactly the same thing.

Like, "Yeah, I've had them.

They're fine." [laughs]

Yeah.

Um, I should also say Silas has a friend, they live sort of equidistant from Grocery Outlet, and they love to take walks to Grocery Outlet and see what, like, weird-

Mm.

Okay.

You know, I, occasional sponsor of this program, Grocery Outlet, sometimes the way that the nature of that store is that, uh, they have an, sometimes, like, remaindered things or, like, the inventory shifts a lot, right?

Yeah.

So sometimes, like, I was there looking for a particular cheese, and I could not find the particular cheese.

U- some US American cheeses.

I said, "This is a fascinating collection of cheeses that they have at the moment." So I said to my partner, "Let's do the leftover soup and do some grilled cheeses, and you can...

I, I task you with going to Grocery Outlet and, uh, choosing the weirdest cheese your heart could desire."

Okay.

New Seasons doesn't have the garlic toast.

Right, so Grocery Outlet, you're right.

So Grocery Outlet would make more sense.

So

I