Skip to main content
Greg Gifford

Greg Gifford

Sep 27, 2026

12:00
Yeah,
12:01
exactly.
12:03
He's got out.
12:04
So then think, all right, when I go to church on Sunday and my pastor preaches on anxiety, do I draw a line between that and say, well, he's not a mental health professional, so he doesn't really know what anxiety is like.
12:18
Or do I say, wait a minute.
12:19
Maybe my mental health expert, my therapist, psychologist, maybe they really don't know what anxiety is, and my pastor is teaching me directly from God's Word.
12:29
So if you're not careful, this is really a view of the Bible that we're getting at, where do you believe that the Bible tells you everything that you need to know for life and godliness, or do you believe that it tells you everything you need to know for Sunday morning, sending out a missionary, maybe...
13:43
So what would be an example of that? What would be a problem where the Bible is enough and we don't need a drug or we don't need the secular approach?
1:14
So strong and gentle.
1:16
We start there.
1:17
Yeah, I think you have to start with strong, which is an interesting way to frame the topic.
1:22
So in the fruit of the Spirit, we all know that gentleness is part of the fruit of the Spirit.
1:27
Yeah.
1:29
When you think of a person who is gentle, it's not really noble if you're timid and fearful.
1:37
And that's why you are so gracious to those that are around you.

9 MINS LATER

10:58
What does that sound like with his wife? What does it look like in decision-making? What does it look like in parenting? Maybe just give us a few examples to...
8:59
I love it.
8:59
[laughs] Yeah, so if the first lie is that you medicalize the mind, then for the believer, we have to pause and say, "Wait a minute, but what is the mind? Biblically, what is the mind?" And this is really important to hear.
9:16
I try to appeal to one main verse because most Christians have heard of it.
9:21
And no matter our background, no matter how discipled we are, when I say Romans 12:2, most people immediately are like, "Oh yeah, I know Romans 12:2." "Do not be conformed to this world, but be transformed by the renewing of your mind, so that you may approve what the will of God is, that which is good, pleasing, and perfect." Every believer, most believers have heard this.
9:43
We're not to be conformed, but to be transformed, and that happens by the renewing of your mind.
9:50
The mind here, and I would encourage anybody watching this, just do some basic Bible study.
9:56
Go define what the mind is here.

43 MINS LATER

52:52
Mm-hmm.
speaker_2UNKNOWN
3:30
Why is that the case?
3:34
Well, as I began to read and learn how the mental health movement came about, it came down to the father of the mental health movement is Clifford Whittingham Beers, and he started using the term mental and brain synonymously.
3:50
And so he would talk about mental hygiene, for instance.
3:54
And the mental health movement was actually the mental hygiene movement to begin with.
3:59
And he started using things like medical doctors for the mind and wanted us to implement a psychiatrist, a medical doctor for the mind, as Europe was already doing.
4:09
So he's saying this in the turn of the 20th century and saying, "We need medical doctors for our minds." And I began to think, "Oh, that's interesting," because as a Christian, the Bible teaches that the mind is immaterial.
4:20
It's part of our inner person.

7 MINS LATER

speaker_2UNKNOWN
11:12
... how you express that.
1:26
... on that.
1:26
Yeah.
1:27
Thank you.
1:28
I will try to ...
1:29
You know, I think there's things that we could speculate about, and there's things that we can be pretty concrete about what is happening.
1:36
At a big picture level, AI is here, and it's being deployed in all kinds of fields.
1:44
Um, it's used in engineering.

5 MINS LATER

7:09
Okay.
11:25
So
11:25
here's, let's just tease it out.
11:27
The first lie I think that you could address in the secular therapeutic is the, the idea that the mind and the brain are the same thing.
11:37
So let me explain for a second.
11:38
The, Mental health culture, the secular therapeutic, is really built off of this combining of mind and brain where when you hear the mind spoke of, it's as if it were medical, as if it were biological.
11:53
That's why illness and disorder kind of imperceptibly is shoehorned into mental health and mental illness.
12:01
But note, according to the scripture, the mind is not material.

28 MINS LATER

40:16
And
32:27
That's the advice.
32:28
I would say people need to pay a lot more attention to reviews.
32:32
Uh, just like Cindy was saying, that you have to make sure your information is everywhere so that the models understand.
32:39
The models don't know which business is the best, and a lot of local queries are asking for the best restaurant, the best car dealership, the best personal injury attorney, and they can only infer best through reviews.
32:50
So too many businesses out there treat reputation management as a separate discipline and not, not part of their cohesive marketing strategy 'cause they'll say, "Oh, I use Podium" or, "Oh, I use GatherUp," and all they really mean is they have a platform that they can log into and monitor their reviews, but they're not being proactive in trying to get more reviews and make it easier for people to leave reviews, and trying to get reviews across the web and not just on Google.
33:13
And I think the reviews are such a key element that so many people miss out on, especially with, like, you can ask a- an AI model what it knows about a business and it's gonna tell you, "Oh, you know, reviews say this," blah, blah, blah, blah, "And some reviews mention that they treat their employees like crap and they're overpriced," and it's from one Glassdoor review eight years ago from a disgruntled ex-employee, and the model won't say that.
33:35
It will just say, "Some reviews." So that's where you need to really see what all the review platforms say about you and be proactive in making sure that you look amazing.
33:49
How do you get consumers to fill in more information and reviews without being heavy-handed, obnoxious, you know, evil-
18:17
But walk me through, walk us through how you counsel someone with PTSD.
18:26
Yeah.
18:26
So a couple of big picture thoughts.
18:29
PTSD historically was connected to combat and it was historically connected to explosions and concussions and physical damage to your body.
18:40
But the term trauma, it hasn't been redefined, but it's basically also suggested like you could feel threatened.
18:48
You could witness something.
18:49
It's grief.
22:23
Yeah, think through, like,
10:39
Yeah.
10:39
And would you tell that to a stranger? And almost all of the students, this semester there's 116 in there, all, all of them are like, "Of course not." And then I say, "Okay, well, why do you do that on your first date with people? Like, why are you going so deep so quickly? It's because you have this weird understanding of roles." So what is that first date more like? An acquaintance.
11:02
You've just met this person.
11:04
What would you tell an acquaintance, someone you work with, someone that you don't know super well? You're gonna start to steward information, and you slide it over to them and say, "I was raised in this part of town." And then they're gonna say, "I was raised in this part of town." So that understanding of we're like an acquaintance, we've just met, we've just started dating.
11:22
Our first three months, and this is not a biblical number, so let's not-
13:12
Yeah.
13:12
There's, like, rapid-fire passages.
13:14
I have my scripture open here to Colossians 3.
3:58
Next, next, uh, penultimate speaker.
4:00
For me, I just, you know, everybody has been saying for months leading up to I/O that, "Oh my gosh, they're finally gonna roll out AI mode as the default," and I never thought they were gonna do that, and I actually still don't think they'll ever do that.
4:14
So for me, I just kinda giggled when everybody came out of it and was like, "They decided not to go AI mode." And I'm like, "Come on, guys, they're not gonna do it yet," 'cause like we were talking about before we started recording, they haven't figured out how to monetize it correctly, and they're not gonna just cut off all their advertising dollars.
4:29
So I think that while it, it's fun to kind of giggle at all the people that were like, "Oh, it's so shocking they didn't do it," I think it's also encouraging for businesses, especially small businesses, that are really freaked out by AI search and really freaked out by declining traffic and really freaked out about what happens when we do go, if we ever go, full AI mode.
4:51
And I think people kind of breathed a bit of a sigh of relief that, okay, it's still kind of business as usual for a little while still.

7 MINS LATER

12:17
Right
12:17
... maybe I'm skipping ahead a bit of elements we're supposed to talk about, but I think this is where personal intelligence is a really smart play from Google.
12:24
Because let's say I ordered something on Amazon a year ago, two years ago, and now I need to get a replacement for that product, but I don't remember that I got it on Amazon, and I go do a Google search.
4:16
Why is that the case?
4:20
Well, as I began to read and learn how the mental health movement came about, it came down to the father of the mental health movement, Clifford Whittingham Beers.
4:31
And he started using the term mental and brain synonymously.
4:37
So he would talk about mental hygiene, for instance.
4:41
And the mental health movement was actually the mental hygiene movement to begin with.
4:46
And he started using things like medical doctors for the mind and wanted us to implement a psychiatrist, a medical doctor for the mind, as Europe was already doing.
4:55
So he's saying this in the turn of the 20th century and saying we need medical doctors for our minds.

7 MINS LATER

11:59
I'm, I'm trying to figure out how to express it.
12:04
Yeah,
12:04
exactly.
12:04
Tease that out.
12:07
So then think, all right, when I go to church on Sunday and my pastor preaches on anxiety, do I draw a line between that and say, well, he's not a mental health professional, so he doesn't really know what anxiety is like.
12:21
Or do I say, wait a minute.
12:23
Maybe my mental health expert, my therapist, psychologist, maybe they really don't know what anxiety is, and my pastor is teaching me directly from God's Word.
12:32
So if you're not careful, this is really a view of the Bible that we're getting at, where do you believe that the Bible tells you everything that you need to know for life and godliness, or do you believe that it tells you everything you need to know for Sunday morning, sending out a missionary, maybe...
13:47
So what would be an example of that? What would be a problem where the Bible is enough and we don't need a drug or we don't need the secular approach?

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.