Greg Creed

Yeah.

I, I have a feeling I'm gonna be dropping some, uh, points of wisdom from this call I had the other day in, in many podcasts to come, but we had a, on our QSR Plus group, which is like our little restaurant operator community that we're building, we had Greg Creed come in there, who's the former CEO of Yum! and, you know, CMO of Taco Bell and things.

And, and one of the really interesting lessons, he was talking about menu innovation and kind of when he used to hear pitches, and how many he would refuse to do, and how he would tell his bosses he wasn't gonna do this, this, this, or this.

And that was as much of a part of his strategy is actually innovating for a concept that I think most people, you know, consider to be from a menu side to be, you know, maybe one of the more bolder brands out there.

Um-

We say no a lot.

And, you know, Greg Creed, I mean, what a, what a great mind first of all.

And side note, we, uh, his daughter is actually, uh, one of the franchise partners in the Dallas market.

If you look at that group of individuals, they all became some of the best marketers in the industry today.

And you can literally trace the lineage, if you will, of those folks who were working under Greg Creed and Brian Nickel and like that whole class during that time have all become CMOs, CEOs, presidents, and, you know, you name it.

So it's been a definitely like the pivotal point in my career was literally the start.

Throughout your career, do the brands in crisis find you or do you go looking for the crisis?