Greenhouse

No, I think it's right.

But I thought it was an interesting challenge really, isn't it, in terms of what do organizers do? And, you know, one of the things which we do at Greenhouse, which is really important, is Sarah Jane, who's also a board member, you know, organisations need to be creative and look for the talent.

Because it would also be fair to say that when SJ first started and she first stepped up on stage, that was a new experience for her.

And people need to be given that opportunity, you know, kind of, I guess, where I am now compared to where I was five years ago in terms of talking, you know, in front of a big group of people.

Because if everyone uses the same tech and it delivers the same updates on the same app, then what's your commercial? Now, at the moment, that's only 30% of what you do.

That's going to become 50 or 60%.

So, you know, that whole sort of reason, you know, I ended up going down the Greenhouse Project is this ability to try and customise what you do so that you create this digital experience.

I know that you guys have gone down a similar road.

I also wrote an essay about my dad which touches on some of the stuff that the sociologist who I mentioned earlier, Marian Goldman, in her book focuses on.

He started a mental health collective in Cambridge in the 70s called Greenhouse.

He started it with a couple of other people because he felt that mental health was really important.

And in those days, insurance did not pay for psychologists or psychiatrists, so only wealthy people.

I'm trying to help him publicize it.

And yeah, that's something that we're working on.

And of course, mental health was a huge focus of my father's life, as we've already discussed in many different ways, both academically and, of course, in society at large when he started Greenhouse.

And he was also a therapist to some people and went into therapy himself.

It's the alliteration.

But it's called The Greenhouse.

And I basically train... copywriters and small business owners to not only establish their sales ecosystem so they can start selling more evergreen but i also teach you how to become a better sales writer and creative writer so it's this really great um way for people to get clear on what it is that they're selling but then also how to write the miscellaneous deliverables that come along with it so One thing that happened during the first round this past year was kind of a little bit of magic.

We were talking about sales ecosystems with my students and all of a sudden they were like, wait a minute, your inquiry form can actually get you all of the information you need so you don't need to be on a sales call.

I need to do the math.

But it's very powerful.

And it was one of the first times in the greenhouse where I was like, oh, this curriculum is locked and loaded.

This has to be more of a... thing that we share widely because it's so simple and you're going to look at it and be like, really? And then it's going to be the best time-saving hack you'll probably add to your business in 2026.