Green Key International

Yeah

... and, um, you guys have a green key for many of your properties, I believe, and sustainability is also very much a pillar of the brand.

Mm-hmm.

How is that changing for you? Like, are you thinking about that? The, you know, is that still fundamental for you? Do you d- d- do you...

Yeah.

It's, it's quite fundamental to, to our operations.

We have, uh, you know, it's important to us that we are, you know, we are sustainable and, uh, we made the decision and, and we started the process in, uh, in 2022, uh, to start the work with, uh, uh, with, uh... to, to implement the green key certifications.

Um, and, um, we, um...

So we have, obviously, I've mentioned several of the partnerships already that we have within Canada, but we also have a very strong relationship with the American Hotel Lodging Association.

So when I came in, it was at the onset of the relationship with Green Key Global.

And so there was a lot to figure out that way and to understand how the Green Key model would start to build its presence, especially in the United States.

And so that's one of the things that we went from, I'd say, a startup mentality to now we're really growing and seeing momentum.

Go ahead, Anne.

Yeah, I'm going to reference a program I would hope most of you are familiar with, which is Green Key Global, which is a standard hotel certification, sustainability certification that has a long history Sort of that spans an entire operation of a hotel and has a longer history in water and energy and has started to bring food and food waste into it.

It is certainly a helpful driver, if at the very least a conversation opener, if not a driver to help inform, identify project implementation and investment.

And so I think those certifications, hotels recognize the value of those because their customers will select them.