Grape juice

But acreage alone doesn't explain what grapes meant here, and industry grew around them.

Perhaps no development changed the Concord grapes' fortunes or Westfield's more than grape juice.

In 1869, New Jersey dentist and prohibitionist Thomas Bramwell Welch developed the method of pasteurizing grape juice so that fermentation could be prevented.

His son, Charles Welch, recognized its commercial possibilities and began promoting it more aggressively.

Welch's Grape Juice received national attention at Chicago's World's Columbian Exposition in 1893.

Four years later, Charles Welch brought the business to Westfield, close to both a large supply of Concord grapes and rail transportation.

The company erected a factory near the Nickel Plate Railroad in 1897.

It expanded that building in 1899 and again in 1903, an indication of how quickly the business was growing.

Wrigley's, last name.

Welch's Grape Juice, last name.

Here you are, you think you're buying a product.

You are not buying a product, you're buying a name.

Uh-oh, I'm guilty when I was nine.

I used to play priest, right? We used to have the Wonder Bread and Grape Juice, and I'd make my sister and her friends be in the congregation.

Ooh, I was pretending to celebrate Mass when I was not a priest.

No. We're talking about somebody who tells you you're at a valid Catholic Mass.