Gracenote
Gracenote is the content intelligence business unit of Nielsen. We standardize the way the global media and entertainment ecosystem indexes content and associated metadata, allowing it to flow between creators, distributors, platforms and advertisers. By providing unmatched depth across 50M+ titles and 80K+ channels and catalogs, we power the modern search, discovery and navigation experiences that connect people to the TV, movies, music and sports they love—in 70+ languages across 80+ countries.www.gracenote.com
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Search complete. 12 mentions across 4 episodes found for "Gracenote".
Oct 20, 2026
Ty RobertsGUEST
Who am I, and what do I do? Ty Roberts.
Ty RobertsGUEST
I'm the founder of GraceNote.
Ty RobertsGUEST
make metadata a standard across both music and film and television, and I sold that business, I founded it, and I sold it to, it's owned by Nielsen now, and I left there in 2016, and I went from there to be the CTO of Universal Music, group, which was very exciting right at the time that social media was really getting going.
Ty RobertsGUEST
And so I was there during that time and worked on Hi-Rez Audio.
8 MINS LATER
Ty RobertsGUEST
And then later, once streaming came and you had a subscription service, then the problem became, get me to the stuff that I like, because I have everything.
Ty RobertsGUEST
but I don't know what I want.
Ty RobertsGUEST
And Grace Note did some studies of people at that time, and sadly to say, the average person knew about 15 artists.
Ty RobertsGUEST
If you said, name me artists, and you made them sit there and name it, they would come up with like 15 names.
Ty RobertsGUEST
Who am I, and what do I do? Ty Roberts, I'm...
Ty RobertsGUEST
The founder of GraceNote, I created a company that basically helped make metadata a standard across both music and film and television.
Ty RobertsGUEST
And I sold that business, I founded it, and I sold it to, it's owned by Nielsen now.
Ty RobertsGUEST
And I left there in 2016, and I went from there to be the CTO of Universal Music.
16 MINS LATER
Ty RobertsGUEST
and to solve some of this problem.
Ty RobertsGUEST
And Apple had their own version of this, but probably metadata-driven, music genius is what they called it.
Ty RobertsGUEST
And my company, GraceNote, provided the data for that.
Ty RobertsGUEST
They had some very simple sonic analysis, like beat per minute, they had some very basic stuff, but they didn't have any of this advanced emotional data.
Charlene Polite CorleyGUEST
fans?Uh, for sure.
Charlene Polite CorleyGUEST
And I think, um, our team at Gracenote just actually released, um, this week a report around sports fans in general struggling to actually discover, uh, when the game is on, where it's playing, and so, um, I think it was about on average 26% of fans say they're always or un- uh, are often unable to find a specific game or event that they're looking for.
Charlene Polite CorleyGUEST
That actually increased when they zoomed in on fans 18 to 34 age group.
Charlene Polite CorleyGUEST
Um, so it went up to almost 36%.
Charlene Polite CorleyGUEST
Uh, [laughs] and so if I wanna follow lacrosse, I've gotta look in a couple of different, you know, couple of different places and follow a very tailored, you know, maybe digital community and very tailored, uh, programming schedule in order to engage.
Charlene Polite CorleyGUEST
And so I think, you know, how and where content shows up is continuing to be a challenge for the average consumer because there aren't that many places where, I mean, the, the TV Guide, uh, you know, is still around, but there aren't that many places to, like, broadly look ahead.
Charlene Polite CorleyGUEST
So that's a big piece of, um, what the Gracenote metadata behind all of the things that we're engaging with they're trying to solve for.
Charlene Polite CorleyGUEST
And so they've, they've p- uh, positioned some products there that can help, uh, businesses figure that out [laughs] and our clients figure that out.
Marion RanchetHOST
Having said that, I don't like to generalize.
Marion RanchetHOST
And when I was at IBC, I was in a panel with Grace Notes, Telia, which is a Nordic telco, and Plex.
Marion RanchetHOST
And most of them were saying that it was, you know, some were saying it's, you know, evolutionary.
Marion RanchetHOST
Others were saying that AI was revolutionary.