Grace Kite
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Search complete. 2 mentions across 2 episodes found for "Grace Kite".
Sep 14, 2026
James HurmanGUEST
Uh, and then into creative commitment, which is about how we organize media variables like the amount we spend, the time, uh, duration we're in market, and the channels that we're spread over, and how those things impact on effectiveness and set us up, uh, with effectiveness advantage.
James HurmanGUEST
And then, uh, the last bit of part one is, uh, is, uh, you, you do a choose your own adventure where you can either choose to do the B2B module or you can choose to do a media effectiveness in the post-digital age module where we dig into the work of Grace Kite and Karen Nelson-Field, who have done a lot of epic work in the media space.
James HurmanGUEST
And, um-
Fergus O'CarrollHOST
Mm
Ryan JonesGUEST
There's, um, Tom Roach and Dr.
Ryan JonesGUEST
Grace Kite produced this thing last year, I think it was, called Lots of Littles.
Daniel MooreHOST
Mm-hmm.
Ryan JonesGUEST
Where if your, if your brand and, and brand strategy and your, your distinctive assets are all solid enough and you've got a really solid plan, use AI to produce as much as possible-