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Gord Stafford
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Oct 12, 2026
"The Journey and Its Rewards" with Elite Coach and Author Gordie Stafford
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26:01Chuck VerdolinoHOST
So talk a little bit about that specific team and how they bought into your idea of team culture.

Gordie StaffordGUEST
Boy, you have to be very wary of your language as a coach because if you start talking to players about roles specifically, then a lot of stuff goes on inside the locker room, and a lot of stuff goes on out of the coach's ear.

Gordie StaffordGUEST
And what you don't wanna do is have a culture where players are telling other players to know your role 'cause they can twist it the wrong way.

Gordie StaffordGUEST
So what I try to emphasize is that confidence comes from, first of all, having success.

Gordie StaffordGUEST
Confidence comes from people commenting on how well they think that you've done.

Gordie StaffordGUEST
It, confidence comes from not comparing yourself to other people in a negative way, but trying to get better using role models, and then how much self-efficacy you have, how much you, how much you feel your success is within your control.

Gordie StaffordGUEST
So I think it's trying to meet each player where they are, having them and finding out what their base of skill is, and then trying to have them become the best version of themselves within their skill set, right? So that team, we happened to have a number of offensively wired kids, right, and so that really helped.
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30:08Chuck VerdolinoHOST
And you've echoed the sentiment when you said in the book, quote, "It's not just about the championships, it's about the journey and rewards that come from committing to it fully." So how do you balance winning or how did you balance winning with genuine long-term player development?