Google Panda

It seems like a really good thing.

And then as soon as there's a new spam update from Korn, it just tanks.

I've seen it.

Trust me, I've tried it on test websites.

I don't need to go to seminars and read books and stuff.

I know everything." And then suddenly we got hit by Google Panda, Penguin, valley of despair, 2008 global financial crisis.

Oh, whoops, um, as Mr. Buffett says, "You don't find out who's swimming naked till the tide goes out." Um, the tide went out.

But now you are rebuilding

like that,

it was back in 2012 when Google decided to roll out some things called the Panda and Penguin updates, which were updates that were targeting websites with very thin content.

and lots and lots and lots of spammy backlinks because whilst Google used to talk it up about how they don't like this and they don't like that, the truth is that was a behavior they actually rewarded and they rewarded that for many, many years and reality is that's what the people who are making money online were actually doing and I was one of them.

But I woke up one morning and literally, I used to wake up every morning to a heap of emails in my inbox, you know, with PayPal payments and stuff like that.

But to be honest, we're working with industrials in the B2B space.

We weren't working with these high traffic consumer facing sites where you got dinged from like the Google Panda updates or some of these ones that were focused on the bad actors.

But now what people are experiencing and seeing this organic traffic, especially if they've relied on historically a lot of blog content driving that top line traffic, they are high alert and very much paying attention to what do we need to be doing? How do we approach this differently?

I think, too, it's important to kind of look at it from the holistic kind of marketing perspective as well.