Google Grants

some of them have government grants and

Yeah, it's definitely good to know if you are a 501c3, you can apply for the Google Ads Grant, which will give you ad spend budget on secondary terms and keywords.

And they'll give it depends on the locality, but it's between one and $10,000 a month in ad spend.

But it's all on these secondary long tail terms where it's not like head commercial terms.

I understand that means that you're doing fewer amounts of outreach, but the level of quality that it is actually gets people to open.

So there's an example like I went to a meditation retreat, and then after, I realized that there was a nonprofit working with that meditation retreat, and they probably didn't know about the Google Ad Grant, which is a grant that Google gives to all nonprofits that lets you use about, it's like $10,000 a month in free Google Ad spend.

And not just that, they also give you the Google Workspace and all this stuff that nonprofits might be paying for already.

So...

So offers for me are niche specific and I divide them in my head like this.

I've worked with nonprofits, creators, and B2B small businesses.

So I already have a baked in offer for nonprofits, which is that Google ad grant.

I don't usually come off the bat with a price, but what I do make sure that they hear is like $120,000 a year.

I did nothing.

I didn't even take advantage of Google Grants.

And we got found.

I don't know how ...

Performance Macs.

I love that you're using your Google Grant.

I really do.

It's not going to drive a lot of new monthly donors.

OK, I'm just being honest with you.

You're going to have to put some money into that Google jukebox and actually pay for an ads account to marry alongside of your Google Grants account.

Your Google Grants account is wonderful.

I love that they do it, but you're not going to get a lot of new donations from it.