Google AdMob

Basically, Microsoft got crazy discounted rates for advertising on Google.

I don't remember when they acquired AdMob, which turned into AdWords, Google AdWords, but it was all around this time period.

And then Microsoft was able to also advertise.

And so, and it was a very small company.

The Fitbit.

And the 10th and final product today is AdMob.

AdMob.

Those were our 10 Apple, Microsoft, or Google questions.

We'll be right back to see if you matched up the correct products to the correct companies.

It is made by Google.

Google.

And the 10th and final one was AdMob.

A profile of the company in Chinese press suggests that the company was founded by Lixin Shengwen in February 2016 and two co-founders.

The co-founders met when they were running AdMob in China.

The company now has 200 employees.

so a california judge ruled in favor of rts limited better known as block maker hungry games against oak ever games in a copyright infringement case in april courts reports from the beginning of the case that the hong kong based rts trading as hungry games accused oak ever of producing a copy of his puzzler block blast The case alleged that OakEver's puzzler Q-Block had essentially the same artwork and design interface.

In short, the company was founded in February 2016 by Liu Yewei and Li Zhong.

They met when Yewei was running AdMob at Google China and the company now apparently has 200 to 300 employees.

Yes, a tricky one because you have some quite tasty allegations in this one, but well worth reading to get the full nuance and context of what is going on with Okeva Games and some of its shenanigans.

The headline here is Vita Marjong Amesgo and Miao Doku Maker Okeva Games Fights Cloning Accusations.

The other side is the app growth platform, AGP.

That's the one competes against Apple, Unity, Maloco, Liftoff, Meta Audience Network, Mintagrull, Google AdMob.

All for impressions in mobile apps, like mine.

People generally see them as two different businesses.

We used to do banners.

We do native banners still, native medium units, MRECs, rewarded, and app open, AdMob template to be very specific.

App loading, app open template is not what I'm referencing.

Sounds cool, man.

I mean, yeah, we saw it right in Sensor Tower, right? So, you know, 1.5 million users, the, the ad revenue is gonna be quite big, right? So you guys have just completely abandoned banners based on that, right? So I think, I think your hypothesis is very true, right? So banners were completely gone now, right?

No banners served.

Uh, well, unless you look at it from the AdMob's perspective, where MREK is also a banner.

Fair enough.

And looking back at the past two decades, US and EU agencies allowed the likes of Facebook and Google to buy many of their potential competitors.

So Google buys Waze, YouTube, AdMob, Facebook, Instagram, WhatsApp, a- and now we have the dominance of the frontier AI players like Anthropic and OpenAI, OpenAI with its links to Microsoft, Google, which bought DeepMind, uh, a- and Google and Amazon and Microsoft control two-thirds of the global cloud services market.

Tech's tentacles are everywhere.

It's so immersive.

So Google, for instance, is a competitor on both sides of that competition as well.

So Google has its Google AdMob product.

This product just on the publisher side also uses a bidding process.

They offer analytics and they offer other automated tools.

So, you know, I would definitely consider it to be a meaningful competitor.

And then on the mediation side of competition, the real rivals, probably Unity's level play.

So one study that I found regarding that from 2025, they found that max is roughly about 55% of ad monetized top grossing games versus about 25% of Unity's level play and about 13% for AdMob.

So they do have a pretty big market share.