GoodPop

So, are you a grocery nerd too? Find out every week.

In this episode, Daniel Goetz of GoodPop shares his entrepreneurial journey, product strategy, supply chain insights, and efforts to improve the food transparency and industry standards.

Discover how a bootstrap business can thrive by focusing on quality, supply chain efficiency, and meaningful partnerships.

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All right.

Welcome to Grocery Nerds.

Long-term friend, colleague, supplier, frozen desserts impresario, Daniel Goetz of GoodPop.

Thanks so much for making time.

Super lame.

Next on our great finds here, ladies and gentlemen, GoodPop redesigned their packaging for a 40% sales increase in the same year.

75% of category buyers preferred it over the previous packaging in design analytics testing.

Gorgeous.

Let me narrate here from Luis El Liberto.

Would you redesign packaging that increased sales by 40%? Yes, I would.

GoodPop did.

I used to think once a brand had successful packaging, that was kind of it.