Good Work

And I know you continue to, as you mentioned, you still are blogging about it, but I want to make sure everybody knows that you're still active and uncovering new ideas and doing research.

So I think one of the, broad categories of work that you've been doing over the last decade or more, the so-called good projects, good work and so on.

And then I know you're just starting a new one.

So can you tell us a little bit about the new one? Sure.

I mean, Einstein is the classic example.

I mean, Einstein was a physicist.

He wasn't thinking about nuclear weapons, but the atom got split and he... carried that as a burden for the last years of his life so we coined a phrase called humane creativity which nobody understood but we eventually decided to call what we're doing good work and some people including carrie worked worked on this project for for many years and we became interested in the uh of excellence, engagement, and ethics.

Excellent means do you know what you're doing? The answer is we hope you do.