GoldieBlox

Next is career-focused materials.

Companies like GoldieBlox are doing a great job of entering these markets, but these materials still aren't directed to girls of color.

And last, purchase for purpose.

Tom's and Warby Parker have great one-for-one models, but this model hasn't been extended into children's products, and it's often not combined with substantive personal engagement.

And so I've always had this love of cartooning and art.

And so my very first prototype of GoldieBlox wasn't a construction toy at all.

I actually drew a sketch of a little girl who was not a princess, but not a nerd.

She was going to be a builder.

And so I came up with this plan, right? This is my grand master plan, where I've got this original prototype that I know is just this breakthrough idea, and one day, I'm gonna disrupt the pink aisle in every toy store with this idea.

So there wasn't very straightforward path to that as I had thought.

But in my talk today, what I want to share with you all is sort of this sort of circuitous path that I took from having my kind of first prototype in hand to actually getting GoldieBlox onto the shelves of toy stores around the world.

So I'm gonna start with my first step and kind of my first sort of lesson learned along the way, which is at the very beginning, having this first prototype, I had to learn the difference between being an inventor and being an entrepreneur.