GlobeScan

hi everyone and welcome to this next episode of all in the sustainable business podcast it's great to have you with us today uh we're recording this one just at the very start of october and um a great set of guests today interesting moment in the year everybody who's on the call today and we'll do proper introductions in just a moment was at climate week in new york so we'll do a little bit of reflecting back on that Mark Lee, Global Director of Thought Leadership at ERM and one of the regular hosts.

I'm with Chris Coulter, who's the CEO at Globescan.

Chris, hi and welcome.

It was great to see you in person last week.

next let's look another signatory on this on this call um but it's grown by over 100 companies right like there were a couple that pulled back but it grew by a hundred and last week we also announced a fashion coalition of our 60 fashion brands that's a hard industry that are working together and committing to the pledge and doing all of that

It's fantastic.

And we've mentioned market mechanisms a couple of times and in the work that Mark ERM Globescan and Volans has done recently on sustainability at a crossroads, a study that's the second round is published next week, I think, Mark? Well, mid-October.

And in it, we identified where the heat of the agenda is according to sustainability experts across the world.

And the public is ahead of us.

in globescan's 2025 survey of nearly 32 000 consumers 90 in africa and the middle east said large companies should push governments to do more to protect water the highest of any region diwa has already proved it in 1989 it lost 42 5% of its water between plant and customer.

In 2025, it lost 4, 4%.

That was not achieved by building more desalination.

That is the difference.

We ran a survey with senior leaders recently with, uh, Globescan, a research partner, and one of their findings really struck me.

When we asked about what would accelerate adoption of impact valuation, better data and tools actually came bottom of the list.

So this tells me that fundamentally it's not a data problem anymore.