Why did you do that, that brought you into relationship eventually with Sheldon? What was the cause? What was the, the spark?

So the traditional way of, of selling cattle when you go to an auction market and everything, it was very stressful because you don't know where you're... how much you're gonna get that day, and just on and on, and how many they're gonna split out and whatever for every, whatever problems.

So we, we started to feed into a...

We met a fella that... and we started to feed our, or send our calves into a, a grass-fed program in which he just took all of them, which was great because then it w- it took all the stress out of it and-

[laughs]

Yeah.

We just, we just sent them there.

But turning the clock back a little bit, when we, we were at a, a grazing conference in Edmonton, and Sheldon was a keynote speaker there.