GetYourGuide
16
MENTIONS
9
EPISODES
7
PODCASTS
Search complete. 16 mentions across 9 episodes found for "GetYourGuide".
Sep 16, 2026
Tasmin LockwoodHOST
The takeaway, when a cruise line's biggest swing has nothing to do with ships, that tells you where it sees growth actually coming from.
Tasmin LockwoodHOST
Finally, GetYourGuide thinks it's found a fix for tour operators' oldest problem.
Tasmin LockwoodHOST
No reviews, so no bookings.
Tasmin LockwoodHOST
Its Creator Review Program connects operators with content creators who leave detailed reviews in exchange for a free booking.
Tasmin LockwoodHOST
The logic, GetYourGuide's own research shows travelers are three times more likely to book an activity with three reviews versus none.
Tasmin LockwoodHOST
The company also announced it's now bookable through Gemini, ChatGPT, and a new Claude connector.
Tasmin LockwoodHOST
The bottom line, this is a cold start problem getting solved with distribution, not discounts.
Tasmin LockwoodHOST
And GetYourGuide is just as focused on being found by the AI assistant as it is the traveler.
MackenzieGUEST
We spent this stop scuba diving.
MackenzieGUEST
We found scuba experience on GetYourGuide.
MackenzieGUEST
I have my Open Water certification and my wife is about to get her Open Water, so we did like an intro to scuba class in the, in like a bay almost off the coast of Barcelona that we found really enjoyable.
MackenzieGUEST
And then we went to La Boqueria Market, which is a very famous, like, food stall.
MackenzieGUEST
And so they immediately switched our itinerary to Mallorca, which was surprising because...
MackenzieGUEST
We're grateful for it, but it was surprising because it was supposed to be a sea day the next day, and instead we were gonna go to Mallorca and then have a sea day.
MackenzieGUEST
And because of the last-minute scrambling, they didn't really have a lot of excursions from the ship planned because it was so unplanned for, or it was such a surprising event, I guess, that we ended up going on GetYourGuide and booking a food tour, which I'm really happy we did immediately because if we had been out and not gotten the notification, I don't think we would've had a planned excursion for that day.
MackenzieGUEST
The port itself, um, they offered like a 12, $12 or 12 euro ticket round trip to, um, the main city center 'cause it was about a 30-minute car ride from the port to the actual s- old city center, which is where a lot of the activities and old architecture is.
Dan ChristianHOST
And o-one thing I just wanna add into for all our listeners, when you're looking through the report and looking at air and hotel, look at tour operators, and then also look at activities.
Dan ChristianHOST
Uh, when you look at each of these different categories to try and understand who's up and who's down and why, and then you see the headlines around a company like GetYourGuide achieving profitability and some of these day tour experience businesses moving towards IPOs like Klook has filed for.
Dan ChristianHOST
And so this is-
Max TremaineGUEST
Yeah
Kevin O'NeillHOST
What are some of the hard-hitting topics that you've had in the past that you're looking forward to in the future?
Bruce RosardGUEST
Well, but past is past, right? But future, current, you mentioned Viator because they are, between them and GetYourGuide, by far the biggest OTAs in the world.
Bruce RosardGUEST
Klook is maybe catching up, but they're all pretty far ahead.
Bruce RosardGUEST
There's a few others.
Bruce RosardGUEST
I'm giving it to Viator for a net of, let's just call it 80, and they decide to sell it for 70 on Viator? And meanwhile, my customer walking in my door is try- is paying 8- 100? Uh, what do, what do you guys think of?
Greg FisherHOST
Well, I, what I think is that this, you have, this is why operators need to have a direct first strategy, and the operators that have let the OTAs take over and do a large percentage of their, their bookings, it's gonna hurt them the most.
Greg FisherHOST
And one of the things that I see happening is that operators that do not protect their brand, so when people search for their name on Google, and then, you know, Viator, GetYourGuide, they love to, you know, capture that, that brand click, and then they take them to their, you know, Viator, and now the price is $150 when it's actually supposed to be $100 direct because they use some algorithm that say that, "Okay, well, your product is actually not priced enough.
Greg FisherHOST
We're gonna price it higher, and we're gonna take, you know, 80% commission on it." They're going to basically commoditize the market more than it already is because with them being able to set the price but also afford to drive all the traffic and, and capture that direct traffic and bring it to their, they're gonna be able to basically l- set the price using dynamic pricing and all sorts of tools.
Janelle VisserHOST
Brendan asks him about AI and how that's going to affect the travel agent business, you know, and the intermediaries.
Janelle VisserHOST
And he uses the word disintermediation, meaning this idea that over time, those companies that go in the middle between travelers and tour companies are like travel agents and in more modern times, online travel agents, OTAs, the Viators and the Get Your Guides, but also the flight centers, like, are they going to get cut out of the process? And that was a huge subject of debate at the Arrival AI Forum.
Janelle VisserHOST
Last year in D.C. and we've continued having that debate at every arrival because people love it and it's really interesting and it's really a fascinating question.
Janelle VisserHOST
But so what happens with that? And and screws kind of like, well, yeah, that's a thing.
James RobinsonHOST
Okay.
Chelsea DickensonHOST
When you go on a website like GetYourGuide, and you type in the place, are loads of options coming up?
James RobinsonHOST
Okay.
Chelsea DickensonHOST
'Cause some cities, there are way more than others, and I find it's better to go somewhere where there's lots of options on offer.
Bruce RosardGUEST
On the OTA side, another thing we'll have in our arrival theater is what we call the OTA and Operator Town Hall.
Bruce RosardGUEST
And we'll have someone from Viator at Stephen Thresh and someone from Get Your Guide, who runs the US for them, and a couple operators to talk about what the challenges are working with OTAs.
Bruce RosardGUEST
I mean, we all know that's the friction in the industry right now.
Bruce RosardGUEST
There's probably more friction coming soon with AI, but with the main friction remains direct bookings and OTAs.
Dan ChristianHOST
So there's enough...
Dan ChristianHOST
To just come to Arrival, if you want to understand the multi-day tour side, but one of the things that really balances out well is that most of these distribution partners, Boken being a good example, they're moving into the multi-day space as well.
Dan ChristianHOST
So as Viator and Get Your Guide start to expand, I mean, the reality is that multi-day and day tour are coming together.
Dan ChristianHOST
And one of the things Bruce has always been very mindful of is running sessions that help day tour operators figure out how they can move into multi-day.
James RobinsonHOST
Can I veto that? [laughs]
Chelsea DickensonHOST
[laughs] Uh, you could have a look on activity websites, like, such as GetYourGuide.
Chelsea DickensonHOST
I have worked with them before in the past, guys, just flagging for full transparency.
Chelsea DickensonHOST
But simply go into there and see what comes up, 'cause there can be some really good quirky stuff.
Catherine NunezHOST
You could also just take a longer ferry ride just for the scenery.
Catherine NunezHOST
Or if you want to splurge, book a private tour on a site like getyourguide.com. Now, I've mentioned this before in my podcast, getyourguide.com is a great place to go to find day trips and tours.
Catherine NunezHOST
So I know just off the top of my head, there are cooking classes that are done in various towns around Lake Como.
Catherine NunezHOST
boat trips in different kinds of boats.