Georgia Department of Economic Development

The broader Georgia ecosystem provides important context.

The Georgia Department of Economic Development reports more than 4,000 life sciences organizations across the state, generating $27.2 billion in direct economic impact and supporting more than 78,000 jobs.

Atlanta is among Georgia's established life sciences hubs.

For mid-market companies operating in and around Atlanta, growth can introduce increasingly complex technology requirements across research, operations, data, cybersecurity, and commercial functions.

Uh, we wanna make that as easy as possible, so we, we do that.

We have real three primary functions within our office, which one is the recruitment arm, you know, working closely with the Georgia Department of Economic Development, making sure they understand, uh, what we're a good fit for.

You know, they have offices around the world and really help with that lead generation.

Another side of it is the existing industry component to where we're trying to take care of those, uh, that are here and, like I said, creating those ambassadors.

And that was when, you know, the community came together and said, "All right, we've gotta fill this hole." And so there was, you know, the typical SWOT analysis.

There was a lot of community involvement, and there was an identification of, uh, several targeted industries that we were a good fit for based on our location, based on our, our, our resources, uh, our higher education, our workforce, just the, the totality of who we are as a community.

And so we went out from there, and that's when we worked closely with the Georgia Department of Economic Development, trying to make sure they understand what we believe we are a good fit for, what we want, so that during their lead generation process, when they identify those leads, they send them to us.

And so I'd say we've seen that SWOT analysis, targeted industry study kind of evolve into most recently recognizing that manufacturing is where our focus is.