George Lois

fact, they did.

But George Lois, Ron Holland, they were very iconoclastic personalities also.

Very original thinkers.

And I think that creative trio, including Joe, created some highly unusual print advertising

Yeah, I mean, as I say, my heroes are designers.

So you start talking about an image creates meaning, then you're moving beautifully into the world of George Lois, Paul Rand, Charles Eames, Alan Fletcher, Scott Dadich.

I was very privileged that I got...

My dad worked with Alan Fletcher.

He said something like really flattering to Remnick.

So David Remnick called me up and he said, I'm so excited.

The great George Lois just wrote in.

And he just said, congratulations for hiring Platon.

Call your cable company and say, I want my MTV.

And George Lois, who did the campaign, the famous ad man, he says, well, you got to fucking get Mick Jagger to do this.

Let's go for the top.

I did this with Maple.