George Heaton

The first law explains why a clothing brand owner in Manchester has fans who defend his brand like it's their own family business.

george heaton runs represent a fashion brand doing hundreds of millions of dollars a year and he could market it like every other brand polished campaigns models distance instead he does the exact opposite he films the factory floor he's showing the actual samples that have failed the 5am runs he's going on he's showing and opening up the process right so you feel like you're part of the journey and the psychology here is simple when people watch you build they stop being you know spectators and start feeling more like insiders And I see this with my own numbers.

When customers go and tell me why they joined my community of founder OS, 54% of them don't mention the frameworks or the systems first.

They say that it's my own founder energy and the energy of the community, right? It's the vibe.

So you've got Grace Beverly, for example, from Tala.

You also have George Heaton from Represent.

His brand has reached these crazy heights because of his personal brand and the hard work he's put in.

We have Matilda Derf from Sweden with Derf Avenue.

And I actually prefer a lot of their episodes where it's just the two of them, not the guests.

And then in terms of like YouTube, I watch a couple of weekly vlogs, Oli Marchand and George Heaton.

And I think they're very relaxed, easy watches.

You're watching kind of business owners week to week, which is helpful because it feels like you're learning a little bit as well.