George Blankenship

We hired a guy.

Steve loved this guy, George Blankenship, who had worked at the Gap, had spent his whole career with U.S. landlords mainly, both on streets and in malls.

And George, along with our broker that we hired, who'd help with that, it was his job to convince the landlords to put an Apple store in.

But one thing we did that was really smart was most people are going to open a retail store.

I can tell you as a Tesla board member, I've watched Elon provide not only the vision for the company, but provide intensely focused execution of the company's business plan and recruitment of the best and brightest people.

I've seen an extraordinary leader who demands not only the best from his team, but backs it up by being the hardest working guy at the company.

Now, Elon has a number of titles, serial entrepreneur, founder, CEO, product architect, CTO, chief designer, and many more.

What I'm most privileged to call Elon is my friend.

And we want to implement those ideas.

And, you know, I think the way that Apple has done their stores is a really, really good way.

And, in fact, the guy that really led the charge on Apple stores, George Blankenship, is our head of sales.

And we're still a long way from perfecting the buying and servicing experience, but I think you're going to see some dramatic improvements in the or not like any other car buying or servicing experience.