Talk a little bit about that, the onset of that, the goals and the, you know, the values and, and how that ties into the university and just where it is and where, where you see it going.

Yeah.

So a- as you know, there was a, a transition in leadership, the, what, what I've described, a protracted transition in leadership at Ball State from 2014 till I arrived in 2017.

And there were several important activities that had kind of been suspended, and one of those activities that had been difficult to make progress was engaging our alumni and our other benefactors in providing really important philanthropic support for our students and, and our programs and our facilities.

So shortly after I arrived, we recognized the need to work in closer partnership with our colleagues in the Ball State University Foundation.

So we spent a couple years developing those relationships and then developing a long-term plan to embark upon this comprehensive fundraising campaign, which we call our Call to Beneficence.

So for those folks who are listening, who are not familiar with Beneficence, it is the iconic statue on our campus.

Yeah.