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Geoff Bruskin
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Aug 16, 2026
How Firms Are Reaching 7x EBITDA
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3:09David CristelloHOST
You've been ramping this up and it's bit of a new uh i guess territory for us now we're in workflow land obviously a big fan of this kind of fractional co mentality but when somebody's hiring you what are the symptoms of the problem they're experiencing that that says yes i need a jeff on my bench to help me with x what what are the pain points that say i need to hire a jeff

Geoff BruskinGUEST
And they were considering hiring a full-time COO and using my recruiting firm to source that individual.

Geoff BruskinGUEST
And as I was scoping the project with them, they wanted somebody deep expertise in public accounting.

Geoff BruskinGUEST
They wanted someone who understood the technology landscape and accounting really specifically, workflow management, software attacks, software, CRM, the guts of the workflow itself.
11 MINS LATER
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14:59David CristelloHOST
mean it's probably on one hand i'd have to think about it and it would probably be on one hand