Generation Beta

Like I don't get terrified by much stuff, but like the idea that the human race right now, at least in the Western world, is spending in a lifetime more than 17 full years looking at a screen.

Yeah, you're probably Gen Alpha and Gen Beta.

You're looking at much, much closer to a quarter of a century to 30 years of their life will be spent looking at a phone.

A large portion of that will be pornography.

I will definitely be sending my kids, I will not be sending my kids to beta school.

Guys, did you know that every kid now is born in the beta generation? I'm not just thinking about pushing kids back a few years, just so I, I mean, I can't do that to my kids, guys.

I can't be having betas, guys.

I can't, I can't do it to them.

But one of the things that really sticks out to me, Betsy, is that, you know, what the average person is going to spend about a third of their life asleep, a third to a fourth of their life.

What I saw recently was that Gen Beta, a baby born in 2025, and that's the new generation that's being born.

We have Gen Z, Gen Alpha, Gen Beta.

2025, they will spend 21 years of their life looking at a screen.

21 years.

And I love Margaret Wheatley, right? It's simple conversations as we turn to one another to restore hope for the future.

now we can build we could do a half half empty half full right we could build towards the restoration of hope or we could build towards the deficit gaps so if we are truly engaged and not severed from the soul of the work michael then we build towards hope for the future And that is back to what Kathy said, right? That kind of bridges the generational divide because in my research on the generational divide, Gen Z, Gen Alpha and Gen Beta are wired very different than the preceding generations.

What we have to do is be relevant.

And then as we become relevant and current, we also have to be resilient because everybody's not going to hop on board.

after Gen Alpha, right? They probably are.

Yeah, what is that? Is that Gen Beta? We're definitely going...

You don't want to be Gen Beta.

You don't want to be Gen Beta.

They're coming so fast, I have to say it one more time.

josh highsmith but uh we gotta change the generations right we're we're technology and shit is moving faster than generations are lasting because when i hear that a fucking millennial is born in like 1983 i'm like kill yourself

Our boys are Gen Alpha, by the way.

They were one year away from Gen Beta, which thank God.

They're already Gen Beta? There's Gen Beta.

Which if I'm Gen Beta, I'm pissed.

That sucks to be Gen Beta.

Yeah,

that

And like you said, just really quickly creeping up behind is Gen Alpha.

And I'm not sure how many people are aware that Gen Beta was just born this year.

So there's a new one around.

already.

So just as we wrap our head around one generation, a new one is like quickly coming in.

And like you said, Gen Alpha will be the first full digitally native generation with the onset of AI being a part of their upbringing too.

So by the time we get Gen Beta will be the first one with AI born into their hands, which is a whole other thing.

Even in the applications that we get from the DreamBand, I think Gen Z in particular are have a digital forward way of showing impact or doing what they do or building a personal brand.

Oh, yeah.

But you know what my retort to that is? My retort to that is also going to be the case for every single kid, Gen Alpha, Gen Beta, whatever classification they're in, that grows up with their parents posting pictures of them all over social media when they're babies before they even have a chance.

to really kind of compare it to.

So obviously it's different for them because, you know, their mom is kind of low-key a celebrity, but I'm saying that's kind of the case for every kid in that generation.