GECU Federal Credit Union
For over 85 years the people of our communities have been helping each other make dreams come true. •Dreams of starting a successful business. •Dreams of owning a home. •Dreams of creating a strong foundation for future generations. And they’ve done it with GECU’s philosophy of people helping people.www.gecu.com
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Search complete. 26 mentions across 2 episodes found for "GECU Federal Credit Union".
Oct 8, 2026
Vernon OakesHOST
Today, we continue our tribute to the 2026 Co+op Hall of Fame inductees with Crystal Long.
Vernon OakesHOST
Crystal's retired president and chief executive officer of GECU in El Paso, Texas.
Vernon OakesHOST
Crystal's story is a remarkable one in that she started off as a file clerk and ultimately rose to become president and CEO.
Vernon OakesHOST
During her leadership, GECU grew into El Paso's largest federally insured, independently owned financial institution, serving hundreds of thousands of member owners and holding more than four point four billion in assets.
Vernon OakesHOST
But numbers alone don't explain Crystal's impact.
Vernon OakesHOST
Her career has been grounded in the credit union's philosophy of people helping people.
Vernon OakesHOST
She has worked to expand financial well-being, reach underserved communities, develop future leaders, and strengthen the broader credit union movement.
Vernon OakesHOST
Crystal retired from GECU earlier this year, and on October the eighth, she will be inducted into the Cooperative Hall of Fame in Washington, DC.
Steve HowardHOST
And then the other piece is athletics.
Steve HowardHOST
GECU just invested $29.1 million into UTEP athletics.
Steve HowardHOST
They announced it September 28th.
Steve HowardHOST
It's an ongoing major story rather than breaking news.
Steve HowardHOST
GECU committed $29.1 million.
Steve HowardHOST
That's the largest gift in UTEP athletics history.
Steve HowardHOST
So the venue name is going to be the GECU Arena at Don Haskins Center.
Steve HowardHOST
And that's under a 15-year naming arrangement.