So can you share the mindset that you've adopted as you think about these phone calls, as you have these live forward conversations by phone?

Yeah.

There's, like, kinda, there's two goals to that phone call besides, you know, obviously the forward and record, getting your, your forward information.

But the two things, provide value or, you know, and/or make people feel good.

So those are the kinda the two things.

And, you know, it's easy when you are doing a transaction with somebody or following up with someone to provide that value, get them answers to their questions or get them connected with a contractor or something like that, and people really appreciate that.

But then just making them feel good, making them feel heard, making them feel appreciated, making them feel understood, and just taking a genuine interest in them.

First tell us the percent of your business that comes from those people, and then walk us through how you make that happen.