of the insights

for motor retail – is that you're moving away from just selling a product off the shelf, which is what a normal car is, because we tended in ICE to move towards a fairly efficient space and fairly intuitive.

It's similar to the last car I had, maybe slightly incrementally better to a brand new world.

And so you're now moving into an engineered solution.

What are the three or four cars I'm selecting from versus the ICE that I come from? And what is my application? Not just about consumption, but around daily usage.

So if I do 500 Ks a week, but it's spread over seven days, I can happily charge slow charge every night.

If I need to do 500 a day, I'm going to be under pressure because I miss one charge.

what do you think is probably the most important takeaway i know you said we felt four or five or six or seven or eight or ten different points that one needs to cover yeah but what's the most important thing for a prospective new vehicle buyer to have in mind when considering whether they're going for ice or going for ev what do you think is the the most important influencer or

What do you think is the most, the biggest sort of obstacle or the, the, the biggest area where people don't understand what it is that they're buying or how it all actually works? And that's a big open-ended question, I realize, but-

It is.

I mean, I think there's probably four or five, but the very first one is, "Where am I going to charge, and will it work?" Um, you know, if assuming that you haven't done your first charge at home or your dealer hasn't delivered you a full charge, as soon as you start to think about the charge running out, it's what is this...

how is this going to play out? Where is my nearest charger?

Mm-hmm.

Maybe slightly incrementally better to a brand-new world.

And so you're now moving into a, an engineered solution.

What is, what are the three or four cars I'm selecting from versus the ICE that I, that I come from, and what is my application? Not just about consumption, but around, uh, daily usage.

Is there public charging?

Let's first look at the UK almost as a contrast.

So I think what's happened here is that The auto execs have had to talk themselves up because the targets are so stretched and the consequences of not meeting them are so dire that you almost have to tell yourself a story in order to convince other people and then hopefully lead that out.

In South Africa, it's been completely different.

We haven't had that imposed pressure and there's probably been apathy.

Certainly from a manufacturing perspective, and we are a manufacturing-led industry still, the manufacturers haven't been geared for this transition.

The policy hasn't stimulated an EV transition.

yeah