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Gary Brownstone

Aug 18, 2026

25:38
But what are the realities around multipliers?
25:42
So first it depends on, um, the nature of the company, and I'll also say it depends on where the buyer is located, and I'll give you an example.
25:53
Um, buyer in Winnipeg, Manitoba, we tend to be a pretty conservative investment environment.
26:00
They tend to pay on the lower end of multiples.
26:04
A buyer in Toronto seem to be more comfortable with a higher risk tolerance, and they'll pay a higher multiple.
26:12
Americans, their attitude toward risk is, um, much higher than Canadians, and they'll tend to pay even higher multiples.
26:21
And an American strategic buyer, so by that I mean someone in the industry who sees a one plus one equals three kind of opportunity, they tend to pay the highest multiples.

11 MINS LATER

37:45
Hmm.

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