G
Gary Brownstone
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Aug 18, 2026
He Helps Business Owners Sell Their “Ugly Baby”
25:42
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26:21

Gary BrownstoneGUEST
So first it depends on, um, the nature of the company, and I'll also say it depends on where the buyer is located, and I'll give you an example.

Gary BrownstoneGUEST
Um, buyer in Winnipeg, Manitoba, we tend to be a pretty conservative investment environment.

Gary BrownstoneGUEST
A buyer in Toronto seem to be more comfortable with a higher risk tolerance, and they'll pay a higher multiple.

Gary BrownstoneGUEST
Americans, their attitude toward risk is, um, much higher than Canadians, and they'll tend to pay even higher multiples.

Gary BrownstoneGUEST
And an American strategic buyer, so by that I mean someone in the industry who sees a one plus one equals three kind of opportunity, they tend to pay the highest multiples.
11 MINS LATER