Gary Adams

It leads you to the next advancement.

And so even, you know, when I look at the history of the game and you go back as far as hickory shafts to steel, and then you can go from persimmon and laminated woods to the first metalwood in 1979 from Gary Adams, who founded TaylorMade, and then the progression from a metalwood to ultra-thin cast titanium, which was the 300 series from TaylorMade, if you remember that, where there's three different driver heads with different launch conditions because not every player plays the same way.

So whether you were Jack Nicklaus or Arnold Palmer or Lee Trevino, they were in innovation cycles.

They just weren't perhaps as advanced then as they are now.

The one thing that is very clear, and I've articulated this publicly and privately, certainly within our team, we will only sell the company when we find an investor, a buyer, an owner, however you want to define that.

that is aligned with the future strategic plans for our organization, that align with the growth story that we're creating in the world of golf.

And fortunately, Brian, since 1979, we've been owned by an independent entrepreneur named Gary Adams.

We traded to the Solomon Ski Company, then from there to Adidas, then from Adidas to private equity in New York, and now to some foreign investment.