Ganni

And she teaches founders and creators how to knock on the door of the brands that are on their bucket list and actually ask.

She's done it herself with Ganni, and she now runs a whole course on it called Pitch School, which I love.

Now, Kyra will tell you herself, she does not have a fashion brand, but here's why I wanted her on the stage, because every single one of you has a list, the stockist that you would love to be in or the collab, the press that you would kill for, the person whose reply would change your whole year.

And most of us, I'm not gonna lie, me included, are sat there working harder and harder, kind of hoping that somebody notices us instead of just asking, and that is what this talk is about.

So Kyra shares [laughs] about this Dutch bloke called Fred, an air fryer, and a wife who very nearly divorced him over it, and there's this whole Ganni email chain where Kyra ended up talking to herself for weeks.

And the, the lesson that came out of that, there's the science bit, which is kind of why one unanswered email registers in your body like being punched in the face, basically.

So yeah, here she is.

And the other fifty percent, I had to go and knock on the door and tell them about a vision that I could see.

Um, and it seems like this time round, it's kind of a big focus for them this season.

Um, obviously, they've also got a newish CEO, um, Andrea Baldo, who's formerly of Ganni, and obviously he did a massive turnaround, um, with Ganni, kind of brought them up to one of the biggest brands coming out of Europe.

Um, he's kind of brought in a focus on full-price bags.

We've seen kind of the full-price selling conversation happening across many brands in the luxury space, and obviously a big focus on British craft as well, according to the earnings.