Galantamine

Um, but putting a creative design or creative process to a scientific story was really fascinating.

And, and, uh, w- in, in another agency I worked at called Swordfish, who are based in Bristol, um, one of the campaigns that I worked on which really resonated with me a long time ago was one for Reminyl, uh, for dementia.

Oh.

And the campaign imagery was, um, of a, an elderly couple, and the man was to grading, you know, the image of him was sort of fading away into nothing.