Fusion cuisine

It's actually pretty good, and...

It's Fusion Cuisine, and if anyone knows me, knows I hate Confusion Cuisine, but I call it Confusion Cuisine.

I hate Fusion Cuisine.

This place is pretty good.

It's called Jang and Paste, which means the same thing, but they do really good Italian-Korean.

One was Wild Game.

The other was Asian Fusion type of restaurant.

I enjoy

cooking.

words? We were doing just focaccia and focaccia sandwiches.

Perhaps what was unique about my offerings were we offered a lot of fusion flavours, Asian fusion flavours, done right compared to the other sandwich shops.

Other sandwich shops were sticking to what was authentic or they were halal brand.

That was their marketing.

But mine was Muslim-friendly, but our focus, what we promote ourselves as was Asian flavours.

How did you land on Asian Fusion as the direction?

Just my personal love for our Asian flavours.

I think I am just like any other Malaysian.

It's like, oh, okay, just, that's just a block and a half away from the hotel.

So you go downstairs, and you're waiting to cross the road, and right across the street you see something that says Asian Fusion.

And you're like, "Well, hang on, that didn't come up.

Why didn't that come up?" Well, because they call themselves Asian Fusion, and you weren't looking for Asian Fusion, you were looking for Chinese.

So there's an interesting category s- situation.

So it's not about a category, it's about the kind of main category and the, and the cluster of things that are related to it.

Mm.

So if the Asian Fusion restaurant on its homepage, and they were thinking about, you know, search in geo or something like this, they might say Asian Fusion, including Thai, Chinese, Korean, um, uh, Southwest Indian.