Fueled by Ramen

Yes.

Shout out Johnny Minardi at motherfucking Atlantic and Fueled by Ramen and, and In Bloom.

Uh, shout out Phil at SideOneDummy.

Yep.

He joined their team back in 2022 and since then has led... global brand campaigns across tons of industries, music, live entertainment, sports, and film with their roster that includes artists and bands like the Grateful Dead, the Lumineers, the Pretty Reckless, Young the Giant, just to name a few.

And prior to Activist, He had 15 years in senior experience here in the industry, including marketing roles at labels like Atlantic, Warner, Elektra, Fueled by Ramen, Roadrunner, and Sub Pop.

And we're super excited to talk with Chris today about all things music marketing and hopefully bring some lessons from his experience that you can take with you into your music career.

So without further ado, Chris, welcome to the show, man.

She was basically just like, you want this and you want it bad.

So like, let's figure out.

So essentially she got me in the door and then taught me, I would say she taught me how to market records fully and like really like, progressed my career and then i stayed within the warner system for 15 years i went from warner music to atlantic where i was lucky enough to work edge here and after the first album so like took that rise and then worked my way up to kind of running marketing there and i was always i'd always looked for the kind of route into like how do i make this a career and how do i like make myself stand out and in the uk at the time rock music and alternative music wasn't particularly hot so i was kind of just the rock and alternative guy that learned my job on the side where with zero pressure but kept delivering all these results of like number one records big singles big and Then I started working all the Fueled by Ramen stuff in the US, still living in the UK.

So I was working with the Paramore albums, the Slipknot albums, the Korn albums, all the fun stuff.

I'm, I make my mark on a very local level.

Well, I guess I just ask that because I think we grew up in an era of Spin Magazine and Rolling Stone, and looking at the Billboard charts in the back of the Rolling Stone with the, you know, oh, it's on Sub Pop or, oh, it's on Fueled by Ramen, and like, I like this kind of music.

Totally.

So it's on this label.

And so I was telling him before, like, kick out those horns players i'll pick up second guitar like the writing's on the wall you're right there so yeah like as soon as as soon as he was done with that band and i had my end to like actually play music with him i knew it was game i really thought like nothing could stop us

Well, you did get signed by Fueled by Ramen and they had so many incredible bands on that label, so many MySpace bands.

Did it actually feel like you were a part of like a big scene at that time or did you still kind of feel like you were trying to figure it out?

No.

what am I in for sort of thing?

And they were always really cool.

But then like, Fueled by Ramen was started by John Janik and this guy Vinny, who plays in Less Than Jake.

And I could be wrong about this, but how memory serves it is that Vinny did not like us at all, did not, was not in favor of signing us.

What the fuck's going on here? Engineer Doug McKean, Dan Chase, Lars Fox, Assistant Engineer Steve Ray, and Russ Wah.

Mix LA Studio, Mastered at Sterling Sound, Distributor Warner Music Group, Fuck Warner Music Group, Label, Fueled by Ramen, Copyright Atlantic Records and Warner Music Group, Phonographic Copyright, Buy the Same, Mixing Engineer Chris Lord, Ali, Assistant Mixing Engineer Keith Armstrong, Nick Carpenter, Additional mixing, Brad Townsend.

Drum technician, Nate Warshawski.

Guitar technician, Riley Emminger.

Producer Rob Cavallo.

Writers Haley Williams, Josh Farrow, Taylor York.

Label Fueled by Ramen.

Chop Shop Records, Atlantic Records, and Summit Entertainment.

We've pretty much milked the whole promoting thing.

We're doing one on Fueled by Ramen, the record label, which I think will be super interesting.

We could do more around labels or just anything in the music industry really people just have to let us know if it's interesting or not people seem to like the live nation one so it's good yep so if anyone likes this one if not i just won't do any more

so yeah if anyone has ideas on what we should do just let us know drop us a comment drop us a message joe will read it if you want to watch us we're on youtube please follow write and review wherever you get podcasts and we'll

They had

like three demos off of Fueled by Ramen.

Yeah.

That's