Frieze

If you're an art student, there's the, how do I make it? How am I gonna get seen? How will I be known? Let's look what's in art in America.

Let's look what in Frieze I can paint like that.

This is what I must do.

So because there was no expectation of that, it was fine for me to go on making these stupid charcoal animated films and charcoal drawings and not working in oil paint or in acrylic.

It's really part of where I come from and how this woman loved images, you know, and how she never had an opportunity to travel.

So now, like, I was discussing this with Lindsay, who is one of the directors here at Southern Guild, and 'cause I was saying somebody's asking me about this image that appeared in one of the articles in Frieze, issue number 227 or something, or 229, some- somewhere there.

It's a beautiful image of my family And mostly people who, I guess she, they carried, carry me somehow to even do better in photography because they love images.

But then they were not so-called prominent people, but they are so important to me.

I'm a, a writer, researcher, editor, um, art historian, and I really focus on writing about the Nordic contemporary art scene for an international audience.

So I write for places like Frieze, Art Review, The New York Times, Wallpaper, really celebrating artists and curators and exhibitions happening in the region.

And when I moved, it was interesting because I felt like there was so much happening, but the-

In, in, in Denmark

Mm.

-in our little part of the world?

I mean, I think similarly to you, they're intrigued, like, what is the, the feeling in Denmark, in the Nordics? Who, who are people excited about? What galleries are doing interesting things? Um, and I just wrote a piece for Frieze about some of the shows you should see-

Mm.

Yeah.

They were never, they were never gonna be at the top booths at the Frieze Art Fair, for instance.

Exactly.

Yeah.

I don't think that anyone who really understands art markets or understands career ever thought that the hype that existed in 2022 could feasibly last.

Obviously, you know, the art market is obsessed with novelty and new geography, so you had everyone piling in wanting to explore Seoul and see whether it would bring something for them.

So yeah, after a 2022 peak, the market definitely slowed down, but recent figures by the Korean Arts Management Service, KAMS, found that there's been a 16% year-on-year increase in the auction market in 2025, and overall, while the market is still down from its 2022 peak, it's about 20% higher than its pre-pandemic peak before Frieze Seoul.

So you could definitely say that, you know, you can attribute some of that growth to Frieze certainly.