Fresca

We got a lot.

[laughs]

We're sipping on some grapefruit citrus Frescas today.

So I'll keep you guys updated.

Functional soda, mineral water, and grocery pricing are all getting a closer look this week, and there's plenty to discuss.

Coca-Cola is putting some of its biggest brands to work in functional soda, testing prebiotic versions of Coke Zero Sugar, Sprite Zero Sugar, and Fresca.

Meanwhile, Topo Chico is expanding its premium water play with Topo Chico Coleccione, while Arizona is bringing a 130-year-old Italian mineral water brand, Farrell, into U.S. retail and convenience, which begs the question, is mineral water having a mainstream moment in the U.S.? We'll also dig into Maryland's new ban on dynamic and surveillance pricing in grocery stores and food delivery, a move that could have major implications for how retailers use technology and consumer data to set prices.

We are officially 12 days away, according to the publication date of this podcast, from Taste Radio London.

in the latest products from the Coca-Cola Company North America.

Coke has doubled down on their prebiotic sodas.

This week, they're introducing Coke Zero Sugar Prebiotic, Sprite Zero Sugar Prebiotic, and Fresca Prebiotic, each containing six grams of prebiotics.

This is surprising to me.

Yep.

Isn't that just sparkling Fresca?

Probably.

I mean, 'cause Fresca's predominantly grapefruit, I believe.

Oh, I don't know.

I can't stand grapefruit.

That's what I'm saying.

I'm like, one Mardi Gras, the whole theme was Fresca and gin.

I don't know why.

Don't ask questions.

Yeah.

Put a Blanco with a Fresca and you'll lose your mind.

Interesting.

Okay.

They're garbage cans.

Mike, do you remember, did you ever in the day drink Fresca?

Yeah, I liked Fresca.

Which was a sugar-free grapefruit soda-

My mom-

... that was good

... my mom dug Fresca.

I, I liked it.

I want to understand what it's all about.

And I had a couple people mention Fresca to me in general, Henry, just for this drinking segment.

Can you help me understand what PIMS is and what the few drinks we're working with here? I see that there's sort of a lemon-lime-seltzer situation.

I'm wondering if Fresca can get involved in the PIMS discussion.

Lay it out for me.

Yeah, like you, assuming the weather's cold in Austin, I...