Frequency illusion

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... is most likely a psychological phenomenon known as the Baader-Meinhof phenomenon, or frequency illusion, rather than a sign or hidden mystical meaning.

meaning.So basically, your brain is incredibly efficient at filtering out unnecessary information.

However, once you notice something highly unique, like a metallic pink Jeep, your brain flags it as important or interesting, so you start seeing it more.

Whether it was running a webinar or doing a book signing or have someone read their manuscript for the first time, they kept saying, I have the worst vulnerability hangover.

Now, I'm aware of the Bader-Meinhof phenomenon and you may be too.

If the term's new to you, it's a particular form of cognitive bias where you see or hear a word or phrase and then suddenly start seeing and hearing it everywhere.

Not because it's become more common necessarily, but because your brain started filtering for it and as a result, you're noticing it when you might not have otherwise.

Yeah, and one thing that...

I actually watched a video on this today, the Baader-Meinhof phenomenon.

It's this idea, like, that all tech companies are using now when, like, when also algorithms, you see something once, like a, let's see...

Let's say you see a book video or a TikTok by an author that's talking about their book, and you're like, "Hey, I'm interested in that," so you like it.

Um, it's all limited, but one's movie, one's like a short TV series.

'Cause it's the, the whole Baader-Meinhof, uh, phenomenon, isn't it? When you l- when you look for something, or you're learning about something, you tend to see it everywhere.

Like, if you're gonna buy, um, a, a red BMW, you start seeing a red BMW everywhere.

And obviously, with this conversation, next time I watch these kind of films, like the Pine Gap and Tinker Tailor, for example, I'm will, will watch it with a new lens of rice and, and a- assessing if someone's, uh, you know, INFJ or ENFP or whatever.

I think there's a name for this.

I remember reading about it ages ago, and I think it's called something like the, excuse my German here, Baader-Meinhof phenomenon.

It's something like that.

I'm not a German speaker.

all the ideas and all the ways that we can change systems have already been thought about.

We just really need to educate ourselves because once these ideas are in our minds, one of the beautiful thing about futures thinking is there's this thing called the beta-Meinhof phenomenon.

You guys have probably all experienced this.

It's kind of like when you buy a bike and suddenly it appears like everybody has bought a bike.