Magnific

Yes, definitely.

So the two upscalers that, the two that are available in terms, uh, well, of image and video, uh, one is called Topaz Labs, uh, which you would see built into all of these platforms, and the other one is Magnific.

Okay, some people are gonna want me to ask this question.

Gemini does video.

I pay a licensing fee to get photos from people.

So 90% or more of my photos are from a website called Freepik, where I pay a yearly fee to have permission to use photos that actual human beings have taken.

In every lesson, though, there's usually one or two slides where I can't find the perfect picture, and then I will use AI to generate that photo.

But generally, 90, 95%, sometimes 100% of my photos are copyrighted photos that I have paid to use to make my lessons better.

So you've got all of the major tools here and it's just a good curator.

If you want to do it for free, which is what I'm kind of telling you about, because if you had to pay, I would probably go towards Magnific or Artlist.

They'll be the ones that I would probably recommend over this or Higgsfield for the curators.

But this one, if you just want to do free tools, you just want to test, you want to upload a picture of yourself or something and... prompt it to do something and see for free, this is a cool little tool just to get your idea around this.

But, um, yeah, it's called The AI Creative Director, and I kinda set out to teach myself like where I was like maybe six months, a year ago, just like how the heck do you make AI images look good? Um, and I know for us, like we kind of, you know, can get into flow state with like Midjourney and stuff.

But for a lot of people, like they look at Midjourney, uh, or they look at Flora or Magnific, and they literally have no idea where to start.

Or, you know, they just prompt like funny cat, and they're like, "Why is this cat...

Why does it look like AI?" Um, so it's kind of to like speak to, you know, those creatives, marketing people that just like can't seem to get started with AI.

I wanted to try it.

I kept seeing these incredible promos of this thing, and it turns out that they partnered with Magnific, uh, ahead of time to try to serve this model up to try to bring people in.

And Magnific, of course, is a company that's been around for a long time.

It is another of these, like, kind of like Higgs field-like companies, which has all the models in one place.

They put them all in one place.

So I was like, "Crap.

Well, I do wanna try this for the show." It's one of the things I really wanna try to do as we go forward in the show is try these models and see what they're like.

I signed up for Magnific for the $50 a month plan to try this model, right? Because, like, I figure we get a Patreon.

What happens when the same AI tools used by Hollywood Studios are suddenly available to anyone with an idea, a laptop and a subscription? In fact, you don't even need a subscription.

Well, my guest today is the CEO and co-founder of Freepik, which many of you know were recently relaunched as Magnifique.

And he believes we're entering what he calls the no-collar economy.

where professional creative work is no longer isolated to what job title you have, what technical skills you have, or what budgets that you have.

I'm Joaquín Cuenca.

I started as a software engineer.

I'm the CEO and co-founder of Freepik, which now is Magnific.

Awesome.

And it's increasingly sitting quietly beside the tools that photographers, businesses and content creators already use.

So today I want to look at where AI is appearing in photography from your iPhone right through to your favorite DSLR and mirrorless cameras, Photoshop, tools such as Magnific and even your online client galleries.

And more importantly, how you decide which bits of it are actually useful to you.

So let's start with the camera in our pocket.

Okay, so now we have specialist tools.

AI tools.

Now, one example is Magnific.

Now, Magnific originally became well known for image enhancement and upscaling, but tools like this are increasingly moving towards much broader AI image creation and editing.

Couple quick things.

A lot of people that have been on the show have been using Magnific, and I know Higgs Field is kind of similar.

I'm curious about what your preference is, and then a little something I discovered for everybody.

For those of you that are on the Max plan, Claude Fable 5 Low is exceptionally good for writing really tight hooks and really short copy.

Like, Fable 5 is the most costly of all the things to use, but it's super good at precise, concise things.

And I haven't pitted it up against Opus 5 'cause it just rolled out, you know? But I do know that a little tip is that you might wanna use the more powerful models for the punchy, short, little stuff, 'cause it's really, really good at that.

Now, back to Higgs Field versus Magnific.

Is this just a personal preference, or is there a reason?