Freemium

If you don't like the way the mobile game market works, maybe that's not... where you should be.

Well, and I think we've talked with lots of folks before on previous episodes where that was a kind of a thing that we all observed that change in the market from games on phones, the entire market becoming that freemium model and different people having to sort of make their own accommodation with that different with that, uh, as like how it affects the game design from the, from the core of the game.

Right.

Well, I think that reflects a lot of the difficulties with PVZ2 and then PVZ3 and that I think that the, the core of PVZ and then PVZ2 is kind of a little bit intention with that, uh, the mobile, the aggressive free to play model on mobile.

If you're in mobile nowadays, similarly, the premium model is not really super viable for the vast majority of game developers.

There's, I don't know, it's a small, small,

market for well it's such a i guess just for me the it's like watching that transition of the games that i worked on from the premium model to the freemium model is just kind of like well you really have to go into your game and go this game has to have essentially a store built into the heart of what you're doing in it right like it has to have some method whereby when you're playing the game you can come into it with like real dollars and spend them

No, that's kind of why I think those games, if you're going to make a successful mobile game now, that has to be core to what you're doing.