You're not bring..." How do we make sure that we're bringing the right value, and, and let's define what value is for customers.

You know, it's interesting.

I, I, I read a quote.

You and I are doing this interview, uh, in April of 2026, in the, in the middle of April, and I read a quote this morning.

It was about Albert Einstein and Al- Einstein's view of success, and one of my favorite quotes, there's two Einstein quotes.

One is, "Only a life lived in the service to others is a life worth living." The other quote is, "You can view the world as everything is a miracle or nothing is a miracle." And Einstein was talking about being selfless.

This is the most famous scientist of our lifetime, one of the most important men in the history of the world over the last 200 years.

What are some of the things that you see in your playbook as you talk with CEOs, you talk with CROs, what are they saying?